It’s taken most of the day traveling in small towns and over bumpy roads, but I’ve almost finished a coaster. The experience makes me question once again certain basic assumptions in the West about what we pay for fair and ethically produced goods.
We want the story of how the things we buy are healing for women and families, but it’s hard to convince wholesalers to pay for it. I know it shouldn’t take all day to make almost one coaster, but still, if Thistle Farms Global wants to sell goods made from small producers in villages like oils or coasters on a larger scale, we need champion wholesalers willing to pay a higher margin to value the producers.
The story of healing has value and I believe still that love is a viable business model. This is one of our big questions over the next week to explore.